How Digital Features Can Set Business Credit Cards Apart
- Date:March 16, 2023
- Author(s):
- Ian Benton
- Report Details: 21 pages, 13 graphics
- Research Topic(s):
- Digital Banking
- Small Business
- PAID CONTENT
Overview
For decades, most small-business card issuers have marketed credit cards based on commoditized features such as rewards programs, cash-back bonuses, annual percentage rates, and fees. Banks remain slow to add digital enhancements, and even slower to market them as differentiating factors in their card offerings.
Several fintechs have exploited this status quo by touting digital features that help small businesses generate true time and cost savings and run their operations more smoothly. This report provides an overview of digital best practices among fintech card issuers, and explores how banks can implement digital functionality that will strengthen their relationships with business customers, and provide a compelling reason for business owners to stick with cards offered by their primary financial institution.
Key questions discussed in this report:
- What digital card management functionality should banks and credit unions adopt to strengthen their credit card programs?
- What digital tools should FIs implement to make cards essential elements of small businesses’ operations?
- What are best-practice examples of these digital functionalities and tools?
- What role can cards play within the broader relationship between small businesses and FIs?
Companies Mentioned:
Abacus, American Express, Bank of America, Bento, Brex, Capital One, Divvy, Expensify, Huntington Bank, Lili, QuickBooks (Intuit), Ramp, Stripe, U.S. Bank, Wells Fargo, Xero
Learn More About This Report & Javelin
Related content
Beyond Auto Loans: Opportunities for Lenders to Own the Car Buying Journey
Banks and credit unions in the auto financing market are under threat. Digitalization has profoundly refashioned how consumers shop for cars, line up financing, and pay off their l...
Security Centers in Digital Banking: How to Tell an Empowering Story of Prevention, Detection, and Resolution
Javelin Strategy & Research’s analysis of security centers at seven top-performing financial institutions reveals widespread gaps in empowerment features and a failure to tell a co...
How to Turn Push Notifications into a Powerful Engagement Tool in Business Banking
Push notifications represent a missed opportunity in business banking. They have the potential to be one of the most direct and immediate ways for banks to engage with their custom...
Make informed decisions in a digital financial world