Bill Payments are Part of the Antidote for ‘Silent Churn’
- Webinar Date: March 3, 2016
- Time: 03:00 PM to 02:45 PM (PST)
- Presented by :
- Mark Schwanhausser
- Ian Benton
- Research Topic(s):
- Digital Strategy & Experience
- Paid Content
Digital banking should drive customer engagement and motivate customers to consolidate their finances at their primary financial institution. Yet many banks and credit unions are losing out to “silent churn” -- when their customers quietly move to a secondary bank or credit union for profitable services and products. Bill pay is a critical tool to engage customers, gain insights and reverse this lost opportunity.
Join Javelin as we share strategies for financial institutions, billers, and third parties to tailor their services. We will also examine bill paying behaviors of specific segments of consumers such as Gen Y, Moneyhawks®, and others.
- Explore specific needs and behaviors of customer segments
- Learn what feature upgrades and marketing messages are likely to have the greatest impact
- Find out how much Americans spend for key bills through different channels
- How online or mobile bill pay channels compare with mail and other methods
*Please use your company email address to register for the webinar. We do not accept generic email addresses, such as yahoo and gmail.