Enhancing Digital Banking by Integrating Personal Finance Principles
- Presented by :
- Mark Schwanhausser
- Research Topic(s):
- Mobile & Online Banking
- Tech & Infrastructure
- Digital Strategy & Experience
- Paid Content
Eight years after the iPhone launched the “there’s an app for that” movement, digital banking still applies a one-size-fits-all collection of features for self-guided consumers. JAVELIN will introduce a model that targets Gen Y customers by using time-tested personal finance principles as a framework that positions financial institutions as the trusted guide on the customer’s financial journey.
Join us as we detail how banks and credit unions can integrate existing and added tools and advice to enable customers to develop healthy lifelong financial habits with every login.
During this webinar, we will explore:
- Why traditional personal finance management falls short in a mobile-first era.
- 10 personal finance principles that financial institutions can use to empower customers as they manage their bills, loans, investments, and more.
- How to use JAVELIN’s model to build trust among your customers and tighten your influence as their primary financial institution.