It’s a problem every bank strategist grapples with: “How do you identify your most profitable customers and tailor banking services, features and marketing that will win them over?” Many commonly focus on basic demographic segments such as Gen Y, the affluent, or the tech-savvy. But a new segmentation by Javelin Strategy & Research and its parent company, Greenwich Associates, shines the spotlight on a coveted technology enabled consumer segment---Moneyhawks -- and several other segments – by examining not only on who they are and what they do, but also why they bank and manage their finances the way they do.


Join us to learn how to identify the tactics, strategies and messages that will best satisfy:

  • The wealthy and vigilant, mobile-first Moneyhawks who are at greatest risk of switching FIs.
  • The loyal, affluent, and security-minded Traditionalists who are slow to embrace mobile banking
  • The up-and-coming Emergents who represent a pivotal bet on the future.