How to Win in the Growing $60 Billion Mobile Payments Market
- Presented by :
- Mary Monahan
- Research Topic(s):
- Tech & Infrastructure
- Mobile & Online Banking
- Paid Content
The year 2013 marked an important mobile payment's "first," with tablet payments making up almost half of all mobile commerce at $28.7 billion. As smartphone and tablet ownership rates continue to grow, mobile devices are expected to serve as an increasingly dominant purchase channel. So how can merchants, financial providers and other parties deploy and refine shopping experiences to capitalize on the growth of mobile online and in-store payments?
Join Mary Monahan as she explores:
- What channels should merchants be encouraging and why?
- What is the projected size of mobile contactless retail payments through 2018?
- How can merchants encourage use of particular channels and optimize the user experience on the mobile device?
- How is the tablet transforming the mobile commerce market?
- How does purchasing behavior differ among tablet OS owners?