Digital banking creates a ‘convenience conundrum’ – when easy, 24/7 access puts financial institutions (FIs) at risk of losing personal touch and becoming a commodity. The result: The primary FI wins the checking account, but loses subsequent profitable loans and services to secondary institutions that compete on fees and rates. Mobile messaging solutions can help redefine the personal banking experience, reverse the conundrum equation, and target high-value customer segments.
Mobile engagement adoption is growing. By 2019, 52% of U.S. consumers will receive email or text messages from their financial institution. That translates to 126 million U.S. adults seeking a better way to monitor and manage their money while on the go.
Join Javelin as we explore the role of mobile messaging in redefining personal banking and how FIs can use it to build trust, increase security, improve customer service, and trigger sales opportunities with bankers. OpenMarket will share an in-depth look at mobile messaging use cases that will strengthen the FI’s relationship with its banking customers. We will explore:
- What high-value customers (e.g., mobile-first customers, millennials and tech-savvy consumers) want from banking and payment alerts.
- How to make financial alerts (via text or in-app push) stand out from the increasing communication clutter, in order to target different high-value customer segments.
- How to use mobile messaging to counter the threat of commoditization and silent churn.
This webinar is sponsored by:
