The number of tablet bankers has increased tenfold in the past three years. Consumer adoption of tablets in the U.S. has now crossed the 50% mark, at a rate even faster than smartphone adoption. As the fastest growing device continues to mature, the tablet’s place as the next critical banking screen is already certain. This webinar will present a data-driven strategy to capture the hearts and wallets of tablet users, from today to 2018.

Join Mary Monahan and Daniel Van Dyke as they present the market‐sizing and forecast of tablet bankers, adoption, and operating systems in the U.S.  They will present findings on changes in consumer technological, financial behavior and preferences. This “need-to-know” information will inform financial service providers’ digital channel strategies over the years to come.

Join us as we examine questions such as…

  • How many consumers are using tablets to access their bank accounts?
  • How fast is tablet adoption in the U.S. expanding?
  • How is the tablet operating platform market evolving? Which vendors are gaining share?
  • What are consumer platform preferences? What are their tablet usage behavior?
  • How should financial executives prioritize their tablet app development?