Social networks have achieved remarkable growth in just a few years, and social media’s influence is quickly spreading. While purchasing on a social network — called “social shopping” — is still in its infancy, the potential for this market is huge. Already 1 in 4 of all U.S. adults has made a purchase on a social network. Brick-and-mortar stores are embracing social media’s unique elements to create a “social-local-mobile” retail strategy to increase revenue at the point of sale. The value of social media campaigns lies far beyond just purchases made directly on a social network, and retailers and payment providers alike are wise to carefully invest in this emerging space.

Join Javelin industry analysts, Nick Holland and Aleia Van Dyke as they explore:

  • Who makes purchases on social networks? What type of purchases are the most common?
  • Which brands do consumers trust the most when making purchases on social networks?
  • How can social media help drive in-store sales using the mobile channel?
  • What are some of the challenges facing social network payments?