Turning Off Paper Leads to "Digital Commitment Gap"
- Presented by :
- Mark Schwanhausser
- Ian Benton
- Jim Van Dyke
- Research Topic(s):
- Digital Strategy & Experience
- Tech & Infrastructure
- Paid Content
Digital banking is a way of life, yet only 2 of 5 bank statements are delivered digitally. Financial institutions and billers have tremendous opportunities to close this “digital commitment gap,” saving over $2.2 billion over the next five years.
Join us as we explore segmented marketing and digital investment strategies that will enable customers to feel comfortable enough to turn off paper statements and commit more fully to a digital financial lifestyle.
We will examine:
- The surprising profile of the biggest double-dippers and why don’t they turn off paper statements
- Strategies for financial institutions and billers to further suppress paper and encourage valuable digital engagement
- The size of the market and overall cost of delivering statements
*Please use your company email address to register for the webinar. We do not accept generic email addresses, such as yahoo and gmail.