Javelin's Jordan Hirschfield debunks the common misconception that gift cards and prepaid products often retain value that goes unused. By analyzing the current trends in consumer behavior and product growth, Javelin research finds that not only do cards rarely go unused, but that the ability to use these products as stored-value centers brings in added value to the issuers.

Join us for this subscriber-only webinar as Jordan Hirschfield, Director of Prepaid at Javelin Strategy & Research, walks us through the various benefits and applications of gift cards, including their ability to drive additional spending, act as incentives for employees, and foster goodwill opportunities.

Learn how promoting rapid redemption and leveraging these stored-value accounts can help companies effectively mitigate issues with unused funds and associated regulatory hurdles, while also enhancing customer loyalty and encouraging repetitive reloads or additional spending.