We can help you leverage digital channels to enhance your customers’ experience
Evolving customer-demands and digital-native providers encroaching on the turf of traditional banks are fueling the paradigm shift towards seamless digital channels. Javelin's digital banking research team tracks industry trends and anticipates what’s next and delivers actionable advice that guides our clients—and benefits their customers. Javelin’s rich data and unbiased insights can help financial institutions deliver experiences that are satisfying to consumers and build trust and lasting relationships.
Digital Banking Research
Reports
Generation Z: Building Mobile Banking for a Generation in Transition
For Gen Z, primary FI relationships are more up for grabs than they were in 2022. These young, mobile-first consumers are showing signs of turning away from huge banks, are at higher risk of switching primary FIs, are looking increasingly to thi...
Open Banking: A Vision for Customer-Driven Data Management
For better or worse, the regulatory side of the house is driving open banking. A data management experience built by lawyers is guaranteed to fail with customers. As data sharing and management become more significant components of digital banki...
Embedded Lending: Banks Get a Second Chance to Stake a Claim
A market scan by Javelin Strategy & Research found that few banks and credit unions are active in embedded lending, leaving fintechs such as Affirm, Afterpay, Apple, Klarna, and PayPal to dominate a market that Javelin has previously forecast wi...
2024 Mobile and Online Banking Scorecards: How to Make Every Login Count
Join Emmett Higdon, Mark Schwanhausser, and Dylan Lerner for a 45-minute review of the 2024 mobile and online banking scorecards, which rank 20 of the nation’s top financial institutions.
Why Banks Need a Mobile Homepage Makeover to Drive Satisfaction and Engagement
A homepage that makes an app easier to understand and navigate is critical to mobile banking success. Search and virtual assistants will one day provide concierge-like navigation and service, but for now the best practice is to organize compleme...
Onboarding Small Businesses: Common Failures Lead to Missed Opportunities
For banks serving small businesses, securing a new checking account is rightfully celebrated as a win. However, many FIs stumble in the crucial post-application phase, failing to effectively onboard new users and position the bank as the first p...
How Social Media ‘Finfluencers’ Wedge Between Banks and Gen Z Customers
Gen Z’s eagerness to turn to “finfluencers” on Snapchat, TikTok, Instagram, YouTube, and other social media puts mainstream financial institutions and lenders in an entirely new game that they are ill-prepared to win. While traditional instituti...
Reimagining Branch Appointments for Digital-First Customers
To increase the odds of connecting with customers in person when it matters most, innovative banks are rethinking how they position their branches within digital banking. One trend is to position branches as a place for financial planning and gu...
2024 Mobile Banking Scorecard
Javelin Strategy & Research’s 18th annual Mobile Banking Scorecard looks at what’s new, what’s interesting, and what’s baffling with the mobile banking apps of 20 of the largest U.S. financial institutions. We rank these institutions based on 23...
2024 Online Banking Scorecard
With consumers increasingly demanding a 1-2 combination of simplicity and safety, U.S. Bank won Best in Class status in the online banking edition of Javelin Strategy & Research’s industry-leading annual digital banking annual scorecards. U.S. B...